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By: 5 reasons why SEO companies are to blame for the in-house SEO phenomenon

[...] I was reading this month’s search marketing standard and it had a big feature article on bringing SEO in house, and I posted a checklist on some things I thought about bringing SEO in house....

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By: Can social media marketing be performed in-house? » Adam Taylor -...

[...] In-house SEO makes sense, you can [try] hire someone really good who can then train someone else/a small team up to take over, or you can probably get away with a couple of mediocre in-house SEOs...

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By: Lara

In-house SEO could be great. But I think if you are in doubt getting one, you should really hire a company SEO. Anyway, this is really a great article. And I agree to the things you mentioned here.

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By: wil

Thanks Lara!

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By: Jason Nelson

Good tips & example Ali. But aren’t you a bit wary of going after exact match anchor text these days?

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By: SenkaiLabs

IMHO, this is not the typical blast-linkbuilding, what Ali want to show us it’s more a win-win link-relationship, so I would not worry to much about exact match… although I will use her recommendation...

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By: Ali Freezman

Hi Jason! Great point and thank you for the comment. Thank you, @senkaiLabs as well. I do feel that is still necessary to send signals to the search engines in the form of exact match anchor text....

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By: Brandon Serna

Great post Ali! I really liked the way you presented yourself and the level of transparency you were able to get while eliciting a positive response back. Really fantastic. Thanks for sharing!

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By: Ali Freezman

Hi Brandon, I appreciate your feedback very much. Thank you.

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By: Timothy Jensen

Also, I’ve seen Google use examples of text ads in their own graphic ads promoting AdWords, directly violating their policy that says graphic ads can’t mimic text ads

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By: Francis Shovlin

Not surprising. I feel like I’ve caught them doing a few things here and there, but nothing this obvious.

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By: Rand Wilson

When you’re the big-dog you do whatever you want.. Good catch!

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By: Kobe Dan

Google, Google, Google hmmm…

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By: Michael J. Kovis

Great catch Francis. I have caught (and continue to catch) many paid search competitors exploiting the sitelink ad extension in this fashion. Google can enforce this more efficiently and effectively. I...

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By: Francis Shovlin

Thanks, @RandWilson:disqus !

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By: Francis Shovlin

Great point Michael. I did not intend to accuse them of doing so purposely. I even think the changes weren’t even absolutely necessarily yet, since they said that they would first be reviewing all new...

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By: robertbrady

Busted!

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By: Filip Novák

What a great and entertaining post :) Good job Francis!

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By: Filip Novák

I dont have same results as you. I dont see any sitelinks when I type “adwords” into Google.

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By: Jason Nelson

Good tips & example Ali. But aren’t you a bit wary of going after exact match anchor text these days?

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